Coinwave - Crypto Project
UX/UI Design | Accessibility | Sprint Design | User Testing
Introduction
For the Coinwave project, developed for Crypto Expert, I designed a mobile application allowing the purchase and sale of cryptocurrencies, with an emphasis on an intuitive and educational user experience.
As a UX/UI designer, I used Figma to create clear and informative interfaces, including main screens such as the homepage, crypto details, and transactions. This project strengthened my design and collaboration skills.
Project Phases
👨💻 Creation of personas
Crypto beginners needing an educational and accessible interface.
Experienced traders looking for advanced tools without visual overload.
🔬 Definition of hypotheses
Simplify the experience of buying and selling crypto. Reduce the perception of stress related to market volatility through calming design.
❓ Sprint Questions
How to make a crypto application more reassuring and accessible?
What is the best way to visualize fluctuations without cognitive overload?
📊 Analysis of the existing situation
Identifying common problems.
Analysis of good UX/UI practices for financial and meditative apps.
🖼️ Design and prototyping
Home: Portfolio tracking, crypto trends.
Detail page: fluid graphic with classic codes (red/green).
Swap: simplified interface for buying/selling with quick confirmation.
🎯 User testing
Carrying out tests on various profiles (beginners & experts).
Collecting feedback on interface clarity and ease of navigation.
Adjustments to paths to reduce execution time for key actions.
Results phase and explanation of final choices
The end results include a simplified and reassuring interface, with a design inspired by meditation apps to reduce stress related to crypto fluctuations.
Testing helped refine the buying and selling journeys, ensuring rapid transaction execution without cognitive overload.
The colors and typography have been optimized for smooth reading and prolonged visual comfort.
Key Takeaways
Soothing experience: Purple interface and dark background reduce stress and improve readability.
Intuitive navigation: A simplified user journey provides quick access to key features.
Optimized visualization : The graphics retain classic codes but are more fluid and better integrated into the overall experience.
Validated tests : User feedback confirmed the relevance of the design and the simplicity of the purchase/sale process.
Market differentiation: Unlike other often overloaded crypto apps, Coinwave focuses on a more human and educational approach.